Alexander Wang x H&M Capsule Collection

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transferir (19)transferir (21)Photos from style.com and vogue.com

In 2004, H&M group began a series of designer collaborations, with Karl Lagerfeld. Followed by Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, David Beckham, Anna Dello Russo, Maison Martin Margiela and Isabel Marant.

This year at Coachella festival (April), was announced a new partnership, this time with Alexander Wang. In addition to signing his own brand and being the creative director of Balenciaga since the end of 2012, Alexander Wang is the first American cooperating with H&M. Great expectations were generated!

We have already had a glimpse of this sport-inspired collection: some images were being released to whet our curiosity! Rihanna was the first spotted wearing the collection (leggings and crop top). Today was finally released the lookbook and, in less than an hour, we can watch live at the H&M website, the launch event, which will be in New York.

It was really difficult to select my favourite looks to show you today!

The collection hits the stores and hm.com on November 6th, I can barely wait and you?


Em 2004, o grupo H&M deu início a uma série de colaborações de designers, com Karl Lagerfeld. Seguiram-se Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, David Beckham, Anna Dello Russo, Maison Martin Margiela and Isabel Marant.

Este ano, no festival Coachella (Abril), foi anunciada uma nova parceria, desta vez com Alexander Wang. Além de assinar uma marca própria e ser director criativo da Balenciaga desde o final de 2012, Alexander Wang é o primeiro americano a associar-se à H&M. Grandes expectativas se criaram!

Já tivemos um pequeno vislumbre desta colecção de inspiração desportiva: foram sendo lançadas algumas imagens para nos aguçar a curiosidade! Rihanna foi a primeira pessoa a usar publicamente peças da colecção (leggins e crop top).

Hoje foi finalmente lançado o lookbook e, daqui a menos de uma hora, poderemos assistir em directo, no site da H&M, ao evento de lançamento, que irá decorrer em Nova Iorque.

Foi com grande dificuldade que seleccionei os meus looks preferidos para vos mostrar hoje!

A colecção chega às lojas e à hm.com no dia 6 de Novembro, mal posso esperar e vocês?

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